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Lidl goes urban in Italy



Lidl has inaugurated an upgrade to its Italian store concept. A new outlet in Via Pietro Giordani in Milan represents an architecturally elaborate, metropolitan store concept. Located in a formerly abandoned business zone, the store area covers 1,400 square metres on the first floor with 110 parking spaces on the ground floor beneath. The outlet fulfils all standards of modern green building requirements. According to press reports, the concept has also been taken to Bologna and Verbania, Piedmont. Changes to the 2,000-item assortment have been minimal but the presentation has been improved, particularly for special interest ranges. Wellness, organic, fresh, vegan and the premium Deluxe lines have been highlighted, and the Lupilu baby range has seen a complete overhaul. (retailytics.com)







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